Bio:
Sidneyeve Matrix is Queen’s National Scholar and Associate Professor in the Department of Media and Film at Queen’s University. She teaches courses in mass communications, marketing, digital and social media for undergrads, and in the Queen’s School of Business Executive Development Centre and for Rutgers University Center for Management Development. She is an Educator in Residence at The Centre for Teaching and Learning at Queen’s, and the recipient of the OUSA Award for Excellence in Teaching at Queen’s University, by the Alma Mater Society and the Ontario Undergraduate Student Alliance.
Sidneyeve has a Masters degree from The University of Western Ontario, a graduate certificate from Syracuse University, and a PhD from The University of Minnesota. She is an Associate Editor (social media) of The Journal of Professional Communications and on the editorial boards of The International Journal of Interactive Multimedia and The Canadian Journal of Popular Culture.
Sidneyeve also works as a social media developer helping brands increase their digital IQ, at MatrixMediaFX. She sits on Marketing magazine’s Editorial Advisory Board. She is a regular digital trends analyst for national media outlets, including CBC News and CBC Radio, CTVGlobeMedia, The Canadian Press, Sun Media, CanWest Global, and many regional newspapers and radio broadcasts. Her educational technology initiatives and research have been featured in University Affairs Magazine, Macleans Magazine, Yahoo!, MSN.ca, Canada.com, The Toronto Star, The Globe and Mail, and elsewhere.
Some recent news clips:
Magazine. Professor 2.0: Challenges, Opportunities, and New Expectations. Academic Matters. May 2012.
Newspapers. The Internet continuously highlights and promotes dangerous trends and tricks that teenagers are tempted to try, in the Vancouver Sun, Vancouver Province, Calgary Herald, Edmonton Journal, Ottawa Citizen, Montreal Gazette and several other Postmedia newspapers. May 2012.
Newspapers. Young anti-abortion activists using social media to promote their cause, in the Vancouver Sun, Calgary Herald, Edmonton Journal, Ottawa Citizen, Montreal Gazette and several other Postmedia newspapers. May 2012.
Radio. More than 13 million Americans have no Facebook privacy settings, on CHML (Hamilton talk radio). May 2012.
Radio. How to properly use social media, on CKNW (Vancouver radio). May 2012.
Newspapers. The risk of using dead celebrities in advertising campaigns, in the Toronto Star and Metro newspapers. May 2012.
Radio. Racism, sports fandom and social media, on CKNW Vancouver radio. April 2012.
TV. Facebook at work improves employee productivity, on CKWS Television. April 2012.
Newspaper and online. Does the Internet promote dangerous behavior among teens, in an on-line chat carried on Postmedia newspapers websites including the Vancouver Sun, Edmonton Journal, Calgary Herald, Montreal Gazette and Ottawa Citizen. April 2012.
Radio. A court battle is brewing between Google and Oracle, on the CBC Radio Business desk (heard on a dozen local CBC Radio stations across Canada. April 2012.
Newspaper. Is innovation dying in the post-Steve Jobs business world, in the Toronto Star. April 2012.
Radio and Newspapers. Social networking site Pinterest in a battle with spammers, in the Globe and Mail; girl in Taiwan announces on Facebook that she wants to commit suicide, on CKNW (Vancouver radio). March 2012
TV. Madonna using Facebook to promote her latest album, on CTV News Channel. March 2012
Magazine. Women who wear low-cut tops and reply to videos on YouTube can make a lot of money, in Maclean’s Magazine. March 2012
Newspapers and Online. Mental health experts probe whether or not some people are too addicted to social media, in theNational Post, Calgary Herald, Edmonton Journal, Ottawa Citizen, Montreal Gazette, and five other Postmedia newspapers. March 2012
Newspapers and Online. Don’t forget to change the time on your technological gadgets, in the Globe and Mail and on many websites across Canada. March 2012
Newspapers and radio. The #StopKony social media campaign against Ugandan warlord Joseph Kony, in the Globe and Mail and CKNW (Vancouver radio). March 2012
TV and newspapers. Newest iPad has crisper display, faster processor, on Global TV National News, Sun News Network and in the Winnipeg Free Press, Edmonton Journal, Montreal Gazette, Guelph Mercury, and Naniamo Daily News. IPad3 may lack magic analyst cautions, in National Post and the Toronto Star. March 2012
Magazine. Yahoo.com Olympic bid not possible without a traditional media partner, in Marketing magazine. March 2012
